Caffeinated Underwear? Don’t Believe Everything You Hear

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Bras, girdles and leggings infused with caffeine and sold as weight loss aids were more decaf than an average espresso, and the companies that sold and advertised them will now refund money to customers and pull their advertisements, U.S. regulators stated on Monday, September 29.

The Federal Trade Commission said Wacoal America and Norm Thompson Outfitters, which owns Sahalie and others, were accused of deceptive advertising that claimed their caffeine-impregnated clothing would help the wearer to lose weight and cellulite.

Jessica Rich, director of the FTC’s Bureau of Consumer Protection, said this is just impossible.

“If someone says you can lose weight by wearing the clothes they are selling, steer clear. The best approach is tried and true: diet and exercise.”

Norm Thompson, a company from Oregon, sold clothing made with Lytess brand fabric infused with caffeine, which, as they promised, would break down fat. Wacoal America, based in New Jersey, also advertised that its clothing had microcapsules with caffeine, vitamin E and other chemicals that will also lead to weight loss.

Neither company immediately responded to questions. Refunds are set to about $1.5 million, according to the FTC.


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